Link Building refers to the process of getting external pages to link to a page on your website. Building links can be a very difficult and time-consuming process. Not all links are created equal and high quality links are hard to come by.
Automating the Process of Building Links: Because of the time it takes to create a link profile using the proper methods, automated programs started popping up left and right. These programs claim that they can save you loads of time by sending out automatic emails to potential link acquisitions.
- Knowledgeable webmasters typically do not like automated link building practices. Automated emails are very generic and impersonal. The email template is obvious enough and they usually get trashed instantly, making it a waste of everyone’s time.
- Automated programs are not always the brightest. Who wants to get an automated email saying that this person has visited your site when it is clear they haven’t? If you’re looking to trade links with a company that sells sailing gear, why would a website that sells biodegradable diapers want to exchange links with me?
Linking to pages linking to you: You may have read that wrong. This tactic essentially is about helping the ranking of a page unrelated to your site but that is linking to you. The idea is to boost the authority of their page, therefore helping their link to you become more powerful. A link to a link to a link, almost like inception…but with links. It can become pretty crazy. Cons:
- All that work can go to waste. You’ll have to remind yourself that this is a page that you do not own. The work you’re doing is for a page that really has nothing to do with you. A lot of things can go wrong. For instance, what if the webmaster decides to drop your link or even the page in its entirety? Competitors may be doing the same things. Links upon links inside of one page really deteriorates that quality of your one link. The worst is if Google figures out this pattern and you get hit with a penalty.
Paid links: Purchasing inbound links from a 3rd party with the intention of raising your position on search engines. Cons:
- Google. Google frowns upon this. Google’s idea of a perfect online world is when things like this are not an option to raise a page’s ranking. Google wants all relevant pages, all relevant searches and all relevant rankings to be attained naturally. One day, it will be.
Overall cons of link building:
- The results from your efforts take a long time. All the link building you’re doing takes a while for it to make a noticeable impact. It can often take up to 6 or more months before it affects anything search engine related.
- Never ending efforts. Link building never ends and never will (at least not soon).
- Link building is learned, not taught. You can try explaining link building to some one, but link building is one of those skills that are truly learned over time, and by doing it.
It may take several years, or maybe even decades, but Google is striving to find a solution to links having such a powerful voice when determining search results. For the time being you have to take the bad with good for this scenario.