LinkedIn Blogging Platform and You

Linkedin Blog

Who can use it?

  • Not initially available to all LinkedIn members, once Influencers
  • Now available to those selected by LinkedIn. You know that you are chosen because you have been sent an email confirmation. Also, if you go to the homepage where you write a status, there is a new pen symbol. This is what you use to publish content.
  • LinkedIn says this functionality will be open to all users soon.

Why Publish?

  • Targets content to businesses/people who are relevant to us.
  • Found a study where they published a piece. They went up from 400 views on a content piece that they had published on their own site to publishing on LinkedIn and had almost 5,400 page views.
  • Found another piece’s analysis about Facebook where they received almost 250,000 views.
  • LinkedIn is one of the most visited website. Google is more likely to rank the content from LinkedIn before our personal site.
  • Also, LinkedIn is built for networking. Publishing content on here will connect you with more people in your industry.

Does it always work?

  • If you are lucky enough to have your piece highlighted by LinkedIn on the homepage then most definitely yes.
  • Also, if you are publishing on LinkedIn, you do have authorship but it is on their platform. If you want to keep it 100% all your content and on your own domain then it is not recommended.

What should we post?

  • Most are keeping their post between 400 and 600 words.
  • Publish weekly. Not once in a while.
  • Make sure to link name in bio at end to Google+ so Google can link authorship


Canonicalization & How it Works



Canonicalization can be used at a domain or page level to define a preferred domain or page URL as not to create duplicate issues with engine crawlers.

Individual Page Canonicalization
There are many reasons you would like to canonicalize a URL to prevent duplicate issues:

How to Canonicalize a Page with a rel=”canonical”  tag

  • You must be able to edit the <header> code section of the page
  • You need to enter the meta canonical tag below
  • Set tag for preferred URL for canonicalization
  • URL should be relative to domain if on own site, syndicated links will have absolute URL tag back to your preferred URL & domain

How to Canonicalize a Domain

  • You can set your preferred domain in Webmaster Tools
    • Google requires you set up both versions of the domain in WMT to set preferred domain
    • Always submit URL’s through preferred domain account.
  • Make sure that the domain redirects to the preferred URL
  • Set rel canonical tag on homepage for domain. (Only absolute URL onsite.)

There are also many other ways to show the engine what version of the URL or domain that is preferred, click below for details*:

    • Brief information above, click hyperlink for full details and example
    • Brief information above, click hyperlink for full details and example
    • Continual xml sitemap review =, updates and submissions will show engines quickly what you prefer to index
    • 301 redirects can also be implemented at a page and domain level.
    • We try to discourage the use of the same file via multiple URL’s so HTTP header may not be necessary in all cases

*Above list is generated from Google’s main support page regarding canonicalization, see main article here

The Cons of Link Building & Its Methods

img1Link Building refers to the process of getting external pages to link to a page on your website.  Building links can be a very difficult and time-consuming process.  Not all links are created equal and high quality links are hard to         come by.


Automating the Process of Building Links:  Because of the time it takes to create a link profile using the proper methods, automated programs started popping up left and right.  These programs claim that they can save you loads of time by sending out automatic emails to potential link acquisitions.


  1.  Knowledgeable webmasters typically do not like automated link building practices. Automated emails are very generic and impersonal.  The email template is obvious enough and they usually get trashed instantly, making it a waste of everyone’s time.
  1.  Automated programs are not always the brightest. Who wants to get an automated email saying that this person has visited your site when it is clear they haven’t?  If you’re looking to trade links with a company that sells sailing gear, why would a website that sells biodegradable diapers want to exchange links with me?

Linking to pages linking to you:  You may have read that wrong.  This tactic essentially is about helping the ranking of a page unrelated to your site but that is linking to you.  The idea is to boost the authority of their page, therefore helping their link to you become more powerful.  A link to a link to a link, almost like inception…but with links.  It can become pretty crazy. Cons:

  1. All that work can go to waste. You’ll have to remind yourself that this is a page that you do not own.  The work you’re doing is for a page that really has nothing to do with you.  A lot of things can go wrong.  For instance, what if the webmaster decides to drop your link or even the page in its entirety? Competitors may be doing the same things.  Links upon links inside of one page really deteriorates that quality of your one link.  The worst is if Google figures out this pattern and you get hit with a penalty.

Paid links:  Purchasing inbound links from a 3rd party with the intention of raising your position on search engines.   Cons:

  1. Google.  Google frowns upon this.  Google’s idea of a perfect online world is when things like this are not an option to raise a page’s ranking.  Google wants all relevant pages, all relevant searches and all relevant rankings to be attained naturally.  One day, it will be.

Overall cons of link building:

  1. The results from your efforts take a long time. All the link building you’re doing takes a while for it to make a noticeable impact.  It can often take up to 6 or more months before it affects anything search engine related.
  1. Never ending efforts. Link building never ends and never will (at least not soon).
  1. Link building is learned, not taught. You can try explaining link building to some one, but link building is one of those skills that are truly learned over time, and by doing it.

It may take several years, or maybe even decades, but Google is striving to find a solution to links having such a powerful voice when determining search results.  For the time being you have to take the bad with good for this scenario.

6 Benefits of Facebook for Business

6 Benefits of Facebook for Business

Social media has evolved over the past decade, with many sites becoming valuable tools for businesses. According to Social Media Examiner, 83 percent of marketers indicate that social media is important for their business. In addition, 80 percent of social network users in the United States claim they prefer to connect to brands through Facebook. While Facebook certainly is not for every company, before you write it off, consider the following benefits.


  • Increased Exposure
  • As of April 2014, there are 1.28 billion Facebook users. If Facebook were a country, it would be the third most populated country following China and India. Facebook allows businesses to connect with some of those users, thus getting their brand in front of a wider audience. Facebook Advertising is a particularly helpful and cost-efficient way to reach prospects.

  • Gather Leads
  • Through the creation and execution of engaging content and other Facebook marketing strategies, businesses can gather leads. Social Media Today noted: social media has a 100 percent higher lead-to-close rate than outbound marketing techniques such astelevision ads, trade shows, and cold calls.

  • Build Brand Loyalty
  • Brand loyalty on Facebook can be achieved by providing consistent engaging and informative content while also being active and responsive to business page followers. By tailoring certain content on a more personal level, i.e. posting pictures of employees participating in a local charity event, businesses become more relatable.

  • Increase Web Traffic
  • When links to landing pages and blog posts are included in Facebook posts and on the Facebook profile, traffic can be driven to businesses’ website or blog.

  • Facebook Insights
  • Facebook provides insights that are free and easy to use. Results include: number of page and post likes, reach of posts, engagement of the page and posts, post performance, demographics of fans, when your fans are online, and more. All of this information is helpful when generating content or images for the next set of posts for the page. Insights allow you to see first hand what fans like or what types of posts they do not engage with.

  • Monitor Competition
  • An underutilized Facebook feature is “Pages to Watch” which is located within the insights tab. This feature allows you to see how others in your area and niche market are growing on Facebook. Facebook makes suggestions of pages for you to watch based on the competition in your area or similar niche. The benefit of this feature is that if a page similar to yours explodes and gains several new likes, comments, shares, etcetera, you can visit that page to see what they are doing right. Perhaps one of their posts had huge success and their strategy can then be applied to your account.

    By taking advantage of Facebook and all that it offers, businesses have the potential to thrive in a social world.

    Google’s Changing Search Landscape

    Google’s primary goal is to always return the most relevant search results to users. Whether it is in the form of a paid ad or organic listing, that is their primary purpose.

    That being said, it takes a lot of “behind the scenes” work to ensure this happens. Google performs various types of- algorithm updates frequently.  Some target content, links, local search and even natural language processing (as with Hummingbird) and of course, search engine SPAM. More

    Yahoo Moves to Encrypted Search, Messing With Organic Data

    Back in September of 2013, Google began encrypting all if its organic searches. The move “shook” up many an SEO and some even scrambled to see what they were going to do without organic keyword data. To recap, with Google, organic traffic was still identified and labelled as “organic” they just removed the ability for us to see organic keywords that resulted in a click to your site from a Google organic result within Google analytics.

    In true fashion, other engines have begun following suit, with Yahoo being the first. Beginning in February, Yahoo began encrypting their search. Yahoo is, however, is different. This time “screwing up” organic data in analytics even further.  In your analytics reports, you will now see this traffic source under REFERRAL traffic: More

    Google+ WWH: What, Why, How

    There’s been a lot of buzz about Google+ and how it’s more than just a social network. If you’re already using it – pat yourself on the back. If you’re not already using it and care about potential customers finding your products and services online, then hop to it. Here’s why…

    Google+ has more than 300 million people actively using it according to a Social Media Today article published last month. Some say Google+ is a social network but really, it’s Google. When it was created in 2011, it was supposed to rival Facebook as a social channel. Now in 2014, that’s obviously not what happened, nor do we expect it to. Google+ has a lot of features that are comparable to Facebook’s but since it’s Google, it offers the powerful ability of helping to boost rankings of posts you promote on the channel as well as your blog and/or website. Before you can truly understand Google+ and why you need it, you must understand the basics. More

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