So you want to remove some unsightly referral sources from your Google Analytics reports, but your referral exclusions aren’t working (or are working inconsistently) and you don’t know where to go…
Website reporting can be a daunting task to begin with, so when you’re also battling skewed data from bogus referral sites it can make your life that much more gloomy.
Rest assured, there is a way to remove unwanted referral sources from your CUSTOM reports that I have found to be useful and actually effective.
Note that this method is solely cosmetic on custom reports as the data is still visible in Google Analytics. Think of it as you having the ability to see your sites referral sources with the garbage you don’t want, but also being able to see your sites referral data WITHOUT that same garbage. Everyone loves options.
Removing referral sources from your custom reports:
- Go to your traffic sources custom report
- Click ‘Edit’ near the top left
- Under the ‘Filters’ section select “add filter”
- In the text box type “Full Referrer”
- Change the “Include” drop down to “Exclude”
- Type in the desired referral source you wish to filter out of your reports
- Ex. Podio.com, “development sites”
- For additional filters repeat steps 1 thru 6
One of the downsides to this feature though, is that you have only a limited number of filters that you can apply at one time (up to 5). If you are to utilize this method, check in from time to time to see if the referral no longer hits your site and you can use it on another referral source if needed.