Google Algorithm Rewards Mobile-Friendly Sites

On Tuesday, April 21, 2015 Google will roll out its new “Google Mobile Algorithm” update, and if your site is not mobile-friendly you should be prepared.

This algorithm update, which will be larger than previous updates such as Google Panda (targeting content) and Google Penguin (targeting links), will essentially remove websites from mobile search results that are not mobile-friendly. Thus, rewarding those that are.

Google has been very vocal on its stance about mobile recently, so this announcement is not surprising.


Exclude Your Unwanted Referral Sources

Referral TrafficSo you want to remove some unsightly referral sources from your Google Analytics reports, but your referral exclusions aren’t working (or are working inconsistently) and you don’t know where to go…

Website reporting can be a daunting task to begin with, so when you’re also battling skewed data from bogus referral sites it can make your life that much more gloomy.

Rest assured, there is a way to remove unwanted referral sources from your CUSTOM reports that I have found to be useful and actually effective.

Note that this method is solely cosmetic on custom reports as the data is still visible in Google Analytics.  Think of it as you having the ability to see your sites referral sources with the garbage you don’t want, but also being able to see your sites referral data WITHOUT that same garbage.  Everyone loves options.

Removing referral sources from your custom reports:

  • Go to your traffic sources custom report
  • Click ‘Edit’ near the top left
  • Under the ‘Filters’ section select “add filter”
  • In the text box type “Full Referrer”
  • Change the “Include” drop down to “Exclude”
  • Type in the desired referral source you wish to filter out of your reports
    • Ex., “development sites”
  • For additional filters repeat steps 1 thru 6

One of the downsides to this feature though, is that you have only a limited number of filters that you can apply at one time (up to 5).  If you are to utilize this method, check in from time to time to see if the referral no longer hits your site and you can use it on another referral source if needed.

It’s All in the Cards… Twitter Cards, that is!

Twitter Cards

Twitter began rolling ­out a new experience for users with its release of Twitter Cards in the summer of 2012. Since its inception, Twitter Cards have become a vital marketing tool for social media marketers, developers, and the like.

Twitter Cards are designed to make a splash in a sea of text. The end user is presented with media-rich tweets that provoke visual interest through the use of images, video, product information, and more.

There are seven different Card types:

By simply adding seven short lines of HTML code to your webpage, users who share your content or links to your site will have one of these Cards added to their Tweet. These Cards are set apart from the rest of the Twitter stream and ultimately increase the likelihood for web clicks and retweets.

Summary Card

Example of a Summary Card

Picture Source: Social Media Examiner

Lets face it – our society is pretty lazy! If users are presented with text and a link, they have to take that extra step to click on the link to actually see what the Tweet is about. Although this process takes only a few seconds, it’s more convenient for the end user to have an image, video, or product information presented to them right then and there as opposed to having to click on a link to see if it’s even worth their time or interest.

Product Card

Example of a Product Card

Picture Source: Social Media Examiner

Twitter Cards (product cards in particular) also cater to impulse buys. Product Cards often include an image, price, and information about the product. When all of this information is presented in the newsfeed, a consumer is more likely to act on it. This is saving them time from having to decide whether or not to click on the link and then having that extra time as the product page loads to rethink their buying decision.

So go ahead, get started! Stop drowning in a sea of text on your Twitter feed! Make a splash and stand out with Twitter Cards.

Tips for Writing Killer Title Tags and Meta Descriptions

Meta Description and Title TagsIronically, in the world of Internet marketing, the one consistency is that search engines, SEO tactics, strategies, practices, etcetera are constantly changing. After the several Google updates over the past few years, especially those from 2014, the following tips for writing title tags and meta description can help you improve your click through rate.


Blocking Spam Referral Sources in .htaccess

Website CrawlerAs you may know many spam websites send crawlers to websites to scrape data, do ecommerce price comparison for other online dealers and sometimes even submit false leads or form submissions. Most of all, these spam website send an inaccurate number of referral visits to our analytics reports. Sure these sites are actually visiting our website, but usually for seconds and then bouncing immediately. This hurts in 2 major ways:


Facebook Updates 2015: What Marketers Need to Pay Attention to

In my opinion, Facebook takes the lead ahead of all social media channels for making the most updates in the shortest amounts of time. As a result, my routine often feels like: eat, sleep, catch up on Facebook changes, and repeat. Seriously Mark Zuckerberg, let me get a shower in before you change something else. Anyhow, as social media marketers, we’ve got adjusting to these changes in the bag. Don’t let the constant changes stress you out. Here are the ones you need to pay the most attention to right now.

Why Your Links Aren’t Displaying Images on Facebook

Broken Image LinksPictures are worth a thousand words. And for marketers trying to reach a large audience in a mobile world and mainly visual culture, pictures are vital. Consumers’ eyes are naturally drawn to images when presented with a combination of image and text. An image grabs a consumer’s attention while a creative phrase has the ability to draw them in further. Think about your Facebook newsfeed; when scrolling down, what grabs your attention first, text updates or images? For many, the answer will most likely be images followed by the associated text.


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