Pecked by the Penguin
15 May 2012 Leave a Comment
in Google, Link Building, Search Engine Optimization (SEO) Tags: content creation, google, Link Building, penguin, seo
What the Google Penguin Update Means for Your SEO Strategy
Nothing like a little Spring Cleaning! That is exactly what google has been up to with its recent Google Penguin algorithm update, which affected about 3% of english language queries. May seem like a small number right? Not so much. This was a big deal. Why?
The Google Penguin update specifically targets SEO SPAM, NEGATIVE SEO and BLACK HAT SEO TECHNIQUES.
Most of you may have no idea what this means, so let us lay it out in basic terms. First, you must understand that Google is in the business of providing the most relevant results to the user for every search performed. That is, after all, how they became the search Goliath they are today. However, there are some folks out there who insist on optimizing a website in very bad ways. Hence, your “black hat” SEO techniques which are unethical, versus the “white hat” SEO technqiues which are ethical.
So, what type of SEO SPAM or black hat techniques was Google looking for in this update? Here you go…
Inbound Links – Are They Important to Your Business’ SEO Plan?
23 Jan 2012 1 Comment
in Uncategorized Tags: Backlinks, inbound links, Link Building, seo
Okay, maybe it’s not the number one must-have but it ranks pretty high on the necessary list. Along with optimizing content, keywords, and increasing your business’ local listing presence, inbound links will drive a substantial amount of traffic to your business if you do it right.
What are inbound links and are there different types?
Well, there are a variety of types in two categories.
In-App Advertising Consistently Effective
04 Oct 2011 1 Comment
in Mobile Tags: in-app ads, mobile advertising, mobile usage
This post brought to you by our friends at Cellular Savings Now.
Flurry Analytics, a tech firm focusing on application creation and advertisement for mobile phones, recently released the results of a study on in-app advertisement and its effectiveness. The study showed a consistently large draw offered by those seemingly bothersome application ads that disrupt your intense sessions of Angry Birds.
How To Setup Local Listings
30 Sep 2011 2 Comments
in Bing, Google, Local Marketing, Search Marketing Strategies, Yahoo Tags: bing, google places, local business listings, local listings, seo, yahoo
Are you a local business looking for a cost-effective way to be found on search engines?
Consider local listings! They are free and very easy to setup. This post will provide you with all the necessary information to get you started. You want your business to be listed on the three most popular search engines: Google, Yahoo, and Bing.
Sometimes, your business might already be listed; however, you want complete control over the content so you must claim the listing.
Follow the steps below and you will have your business set up online in no time!
The Importance of XML Sitemaps & Robots.txt
04 Apr 2011 1 Comment
in Analytics & Reporting, Bing, Google, Search Engine Optimization (SEO), Search Marketing Strategies Tags: bing, forune web marketing, google, Robots.txt, seo, webmaster tools, XML sitemaps
How important are XML Sitemaps and Robots.txt to a website? VERY!
As 2010 came to a close and the New Year was quickly approaching, it was time to revisit all of our past work for the year and propose a strategy for 2011. Sure, we analyzed analytics reports, populated new keyword lists, re-evaluated PPC campaigns, strategized online marketing techniques such as email blasts, press releases and social media; but before any of this, we needed to revisit the tried and true SEO strategies that have been the bane of our success. We like to refer to it as “Your Mother’s SEO”, just like the apple pie recipe that has been handed down from generation to generation, it never changes! Some things should just be left the way they are.
Of course, the SEO landscape is constantly changing and we have to stay up to date on all the current trends, algorithmic changes (Google Panda people!) and what our competitors are doing, but it’s also extremely important to remember that there are certain free tools available to closely monitor and improve your site’s crawl rate, indexing and overall traffic. We will outline below a few of the basic tools and techniques that we used to significantly improve traffic and conversions on many of our clients websites!
Using QR Codes in Marketing Material
25 Mar 2011 Leave a Comment
in Local Marketing, Marketing Maven, New Jersey Marketing Tags: fortune web marketing, qr codes
What is a QR Code?
“QR” is short for Quick Response. A QR Code is a graphic image, much like a barcode, that can be read quickly by a mobile device. You will need to download an app specifically for use on your mobile device in order to read QR Codes. There are many free applications out there for multiple mobile devices that allow you to not only read QR codes but generate them yourself.
Using Multimedia & Other Files On Your Website
19 Nov 2010 Leave a Comment
in Web Design & Usability Tags: images, online videos, pdfs, seo, usability, web design
We all like websites that have that extra little kick. A lot of times that kick can be found in videos, flash animations, catchy images, etc…It’s important to optimize these multimedia files for search engines and make sure you are using them in a way that is not annoying or cumbersome to the end-user. Here are some tips to get you started: More
