Google’s Changing Search Landscape

Google’s primary goal is to always return the most relevant search results to users. Whether it is in the form of a paid ad or organic listing, that is their primary purpose.

That being said, it takes a lot of “behind the scenes” work to ensure this happens. Google performs various types of- algorithm updates frequently.  Some target content, links, local search and even natural language processing (as with Hummingbird) and of course, search engine SPAM. More

Yahoo Moves to Encrypted Search, Messing With Organic Data

Back in September of 2013, Google began encrypting all if its organic searches. The move “shook” up many an SEO and some even scrambled to see what they were going to do without organic keyword data. To recap, with Google, organic traffic was still identified and labelled as “organic” they just removed the ability for us to see organic keywords that resulted in a click to your site from a Google organic result within Google analytics.

In true fashion, other engines have begun following suit, with Yahoo being the first. Beginning in February, Yahoo began encrypting their search. Yahoo is, however, is different. This time “screwing up” organic data in analytics even further.  In your analytics reports, you will now see this traffic source under REFERRAL traffic:

r.search.yahoo.com More

Google+ WWH: What, Why, How

There’s been a lot of buzz about Google+ and how it’s more than just a social network. If you’re already using it – pat yourself on the back. If you’re not already using it and care about potential customers finding your products and services online, then hop to it. Here’s why…

Google+ has more than 300 million people actively using it according to a Social Media Today article published last month. Some say Google+ is a social network but really, it’s Google. When it was created in 2011, it was supposed to rival Facebook as a social channel. Now in 2014, that’s obviously not what happened, nor do we expect it to. Google+ has a lot of features that are comparable to Facebook’s but since it’s Google, it offers the powerful ability of helping to boost rankings of posts you promote on the channel as well as your blog and/or website. Before you can truly understand Google+ and why you need it, you must understand the basics. More

Mobile App Vs. Responsive Website: Top 5 Reasons To Go Responsive

Not too long ago, you may have found yourself asking “Does my business need a mobile presence?” In 2014 however, that question is rhetorical (the unspoken answer being “yes”), and if your business has not already gone mobile you should instead be asking yourself, “What kind of mobile presence does my business need?” In recent years, due to the soaring popularity and success of countless mobile apps, many businesses have jumped on the app-crazed bandwagon. But if you find yourself leaning towards developing an app for your business, pause for a moment, and bring that lean back. There are many other avenues to consider when going mobile. Argumentatively the best, and quite possibly the furthest from an app on the mobile spectrum, is Responsive Web Design. Here are the top 5 reasons why you might want to consider choosing a Responsive Website over an App. More

SEO New Year’s Resolutions

2013 was certainly a busy year for any business running a digital marketing strategy. From Google Hummingbird and Google+ to content marketing. 2014 is going to be no different. Whether you have an established strategy or just looking to kick off an online marketing campaign, here are some SEO New Year’s resolutions to get you started.

1.      Google Plus
Creating a Google Plus personal and business page will help your business, and you as a subject matter expert, become more visible online. Not only that, Google is making it increasingly more important to be active on Google+ as it starts to integrate posts, articles and authors who are active on Google+ into organic search results more & more. If you think Google+ is a “no man’s land”, think again – you just may be surprised.

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The Importance of a Good Logo

good-logo

Perhaps without even noticing, you are being visually bombarded with corporate branding daily. If you pay attention to it, you’ll soon realize that there are logos everywhere. Here’s a test: take a second to look up from your screen (but notice the logo on that first) and look around – count how many logos you can spot. It’s kind of overwhelming, isn’t it?

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Top 7 Web Design Trends for 2014

top7-design-trends-2014 More

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