Who can use it?
- Not initially available to all LinkedIn members, once Influencers
- Now available to those selected by LinkedIn. You know that you are chosen because you have been sent an email confirmation. Also, if you go to the homepage where you write a status, there is a new pen symbol. This is what you use to publish content.
- LinkedIn says this functionality will be open to all users soon.
- Targets content to businesses/people who are relevant to us.
- Found a study where they published a piece. They went up from 400 views on a content piece that they had published on their own site to publishing on LinkedIn and had almost 5,400 page views.
- Found another piece’s analysis about Facebook where they received almost 250,000 views.
- LinkedIn is one of the most visited website. Google is more likely to rank the content from LinkedIn before our personal site.
- Also, LinkedIn is built for networking. Publishing content on here will connect you with more people in your industry.
Does it always work?
- If you are lucky enough to have your piece highlighted by LinkedIn on the homepage then most definitely yes.
- Also, if you are publishing on LinkedIn, you do have authorship but it is on their platform. If you want to keep it 100% all your content and on your own domain then it is not recommended.
What should we post?
- Most are keeping their post between 400 and 600 words.
- Publish weekly. Not once in a while.
- Make sure to link name in bio at end to Google+ so Google can link authorship