It’s All in the Cards… Twitter Cards, that is!

Twitter Cards

Twitter began rolling ­out a new experience for users with its release of Twitter Cards in the summer of 2012. Since its inception, Twitter Cards have become a vital marketing tool for social media marketers, developers, and the like.

Twitter Cards are designed to make a splash in a sea of text. The end user is presented with media-rich tweets that provoke visual interest through the use of images, video, product information, and more.

There are seven different Card types:

By simply adding seven short lines of HTML code to your webpage, users who share your content or links to your site will have one of these Cards added to their Tweet. These Cards are set apart from the rest of the Twitter stream and ultimately increase the likelihood for web clicks and retweets.

Summary Card

Example of a Summary Card

Picture Source: Social Media Examiner

Lets face it – our society is pretty lazy! If users are presented with text and a link, they have to take that extra step to click on the link to actually see what the Tweet is about. Although this process takes only a few seconds, it’s more convenient for the end user to have an image, video, or product information presented to them right then and there as opposed to having to click on a link to see if it’s even worth their time or interest.

Product Card

Example of a Product Card

Picture Source: Social Media Examiner

Twitter Cards (product cards in particular) also cater to impulse buys. Product Cards often include an image, price, and information about the product. When all of this information is presented in the newsfeed, a consumer is more likely to act on it. This is saving them time from having to decide whether or not to click on the link and then having that extra time as the product page loads to rethink their buying decision.

So go ahead, get started! Stop drowning in a sea of text on your Twitter feed! Make a splash and stand out with Twitter Cards.

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