A Guide to Google Places
29 Sep 2010 Leave a Comment
in Google, Local Marketing, Search Marketing Strategies Tags: google places, local listings, seo
Most of us are now familiar with local listings on Google. We have all at one time been subjected to the “7 push-pin” map that often appears in search results for pretty much any search that can return local results. Furthermore, with search results being more personalized it is not even necessary to append your search with a geographic location.
Google knows where you are and will return local results they feel are most relevant to your query. The importance of having a local listing for your business goes without saying. So let’s get started creating your local listing, getting ranked in local results and cover a few important features available on Google Places.
Optimizing PDF’s for Search Engines
17 Sep 2010 Leave a Comment
in Search Engine Optimization (SEO), Search Marketing Strategies Tags: PDF, PDF optimization, seo
When it comes to optimizing the pages on your website, PDF’s should not be overlooked. Engines do crawl them and quite often they show up very high in organic search results. Many companies have a plethora of content assets that come in the form of PDF’s. From marketing brochures, white papers, technical bulletins to press releases, and each of them should be optimized for engines before its placed on your site.
Here are a few tips to optimize your PDF’s for search engines.
Google Instant: The Scoop & SEO, PPC, Search Behavior Impacts
09 Sep 2010 2 Comments
in Google, Pay-Per-Click (PPC), Search Engine Optimization (SEO), Search Marketing Strategies Tags: google instant, ppc, seo
They’ve done it again….Google has released yet another breakthrough as to how results are displayed on the SERP’s (Search Engine Results Pages). This time it comes in the form of instant, predictive search results. Meaning, as you type a search query the search results below will change automatically.
Some find this a major annoyance, others love it. There is also a lot of buzz about how this will affect SEO, PPC and search behavior in general. Either way, this is just more proof of how rapidly the art of SEM changes and how we constantly have to relearn our techniques and adjust.
Yahoo/Bing Search Alliance: Organic Optimization Tips
01 Sep 2010 1 Comment
in Search Engine Optimization (SEO), Search Marketing Strategies Tags: bing, search engine optimization, seo, yahoo
On August 24, 2010 Yahoo organic results began being powered by Bing as part of the Yahoo/Bing Search Alliance in the US (other markets to follow, with complete transition by 2012). If you receive traffic from Yahoo organic listings now, especially if the Yahoo traffic is higher than Bing organic traffic, this switch could impact your overall organic traffic values.
Every engine has different algorithms, and thus different optimization techniques. Since listings will be displayed for approximately 30% of search queries after this change (according to comScore), it’s important to take a look at how well your site is optimized for Bing. Here are a few tips:
