2010 Year in Review

It’s hard to believe that the last days of 2010 are upon us!  The years just seem to fly by, but isn’t that always the case?  We have had a particularly interesting year here at Fortune Web. We have seen our company grow at a rapid rate, have welcomed clients from new industries and geographic areas and have welcomed various new members to our staff.

Most importantly, we have been keeping on top of the ever-changing landscape of search and online marketing – no matter what the major players such as Google and Bing throw at us. This year in particular, we have seen some pretty big advances & changes in search, social, local, etc…and we mean big. So big that we are still talking about their impacts. Let’s recap:

  • Google Instant: Oh Google, Google…you have done it again. Just when we thought our search results pages had settled into a normal display and our search behavior was streamlined, you give us Instant. Now, with every letter we type you change our search results. Oh the relevancy!!  Alas, some are simply not digging this new technology, others love it.  We can say one thing for sure…from organic to paid results, Instant has kept us on our toes. Now we see they are in beta for Instant on Mobile devices. We can’t wait to see what you have up your sleeve next!
  • Yahoo/Bing Search Alliance: We were preparing for this earlier in the year and boy was that a good idea! First, Bing began powering all organic results on Yahoo. Next, as part of the final stage, Bing began powering all of Yahoo’s paid listings. From organic optimizations to the migration of paid campaigns, this was no small task. We have to give extra thanks to the folks at Microsoft though for providing us tools (like Silverlight) to make the transition from Yahoo to Bing Ad Center a snap. More so, migrating campaigns from Google into Bing could not be easier. So thanks, keep up the good work.
  •  “Checking In” is Cooler Than Justin Bieber:  We can’t not mention the check-in craze. Whether you are a diehard Foursquare user (like us), A Yelp junkie or a new Facebook Places friend, most of us are doing it. Nothing wrong with it, in fact it can be fun! Try it if you haven’t yet.
  • Engines Get Personal: It’s no secret that engines have been personalizing search results for a while now. Especially with the big push into local or location-based marketing its no surprise one of the top personalization factors is your geographic location. Then you add-on your previous web browsing history, search history and if your logged into an account (like Gmail) and have that synced with your social pages, you will actually see results for sites your social inner circle likes or are fans of. Ok, we know…a little bit on the big brother side of things. It also goes along with how behavioral targeted ads are displayed. This is all a big debate right now regarding privacy and personal data collection on the web. Look for major rulings in 2011.
  • Social Sites Get a Facelift: You’ve got new profiles, pages and overall aesthetic changes for both Facebook & Twitter. Are you happy with them or do you want the old look back? Unfortunately, everything evolves, you are probably just going to have to roll with it.

So….those are just some of the items that kept us on our toes in 2010.

In addition, we had some very exciting news of our own this year. We began putting out our newsletter, we started this blog, added press release and online video creation to our service offering and we redesigned our website. Last but not least we closed the Jersey City & Lakewood NJ offices – which was great while it lasted but it was time to move on. Our new home, come early 2011 will be in Asbury Park. A city that we love dearly and is close to our hearts. The revitalization of this city is phenomenal and we are happy to call it our new home. After all we are New Jersey natives and are proud of our Garden State. We even started NJBuyLocal.com a few months back to promote local NJ businesses.

All in all 2011 is looking like it’s going to be a stellar year for us. We want to take a moment to thank all of you for being here with us and we hope we have been an integral part of your growth as you have been to ours. With all the love and thanks in the world, we wish you and yours a very Happy Holiday Season. Here’s to a great 2011!

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