Tips for Successful E-mail Marketing
18 Aug 2010 Leave a Comment
in Email Marketing Tags: can spam, email
Beginner Level
E-mail marketing is still a very powerful medium to promote your company, but you need to make your message stand out in the crowd. You can develop and grow your E-mail marketing campaigns successfully, if you follow a few simple guidelines.
Create a Promotional Strategy: Coupons and promotions are great, but E-mail can be used in many other ways that offer your customers a little bit of variety. Use E-mail to share information, promote local events in your community, enter contests or even participate in surveys. Show your clients there is more to your business than just discounts and special offers.
Make Your Call to Action Clear : You have a purpose when you send an E-mail to a customer. It could be anything from placing an order for your weekly sale item or encouraging them to check out your new product line. Whatever it is, make it clear, easy to find and place it within several areas of the E-mail.
Timing is Everything : Monitor your opt-outs with every send. If you experience increasing opt-out rates, consider sending your E-mail less frequently, or take a more advanced approach and allow your customers to decide how often they want to receive emails by adjusting their profile settings on your website.
