Pecked by the Penguin
15 May 2012 Leave a Comment
in Google, Link Building, Search Engine Optimization (SEO) Tags: content creation, google, Link Building, penguin, seo
What the Google Penguin Update Means for Your SEO Strategy
Nothing like a little Spring Cleaning! That is exactly what google has been up to with its recent Google Penguin algorithm update, which affected about 3% of english language queries. May seem like a small number right? Not so much. This was a big deal. Why?
The Google Penguin update specifically targets SEO SPAM, NEGATIVE SEO and BLACK HAT SEO TECHNIQUES.
Most of you may have no idea what this means, so let us lay it out in basic terms. First, you must understand that Google is in the business of providing the most relevant results to the user for every search performed. That is, after all, how they became the search Goliath they are today. However, there are some folks out there who insist on optimizing a website in very bad ways. Hence, your “black hat” SEO techniques which are unethical, versus the “white hat” SEO technqiues which are ethical.
So, what type of SEO SPAM or black hat techniques was Google looking for in this update? Here you go…
Link Building Tip Basics
19 Aug 2010 1 Comment
in Link Building, Search Engine Optimization (SEO), Search Marketing Strategies Tags: back links, inbound links, internal links, link exchange, link farms, one way links, PageRank, PR, reciprocal links
Beginner Level
Inbound links to your site can help increase Google Page Rank and are a VERY important cornerstone to your SEO strategy. Simply put, the more websites that link to ou the higher your organic rank can be. However, these links should always reflect quality, not quantity.
There are two primary types of inbound links:
Reciprocal Links: Reciprocal links are simply links you are exchanging with other websites. Think of it as a you scratch my back, I’ll scratch yours philosophy. Just be careful not to get carried away. Once you begin, you will be getting tons of link exchange solicitations. Carefully choose link partners who have a good website whose content and audience are relevant to your own.
One-Way Links: one-way links are just as they sound, one website which links to your site without you having to post a link in exchange. These are often considered more “valuable”. The trick to one-way links is creating insightful content on your site that other sites will want to link to. You can also achieve these by linking from blog posts, press releases and even placing links on social media sites and in online directories.
So now you know what inbound links are here are a few tips to define your strategy:
