SEO 101: Back To Basics
18 Aug 2010 3 Comments
in Office Products Marketing, Search Engine Optimization (SEO), Search Marketing Strategies Tags: meta tags, natural search, organic search, search optimization, seo, title tags
Beginner Level
If one of your goals is to be found on search engines, then your website better be search engine friendly. Of course, websites should always be designed with the end user in mind first, but there are certain things you can do to make your site more apt to be crawled, indexed and displayed in search results. These techniques are commonly known as Search Engine Optimization (SEO).
Over the course of time, we will dedicate many newsletters to SEO and further define topics like how to sculpt page rank and build more “link juice” into your site. However, before we move onto these advanced topics, it is important we go back to the basics.
SEO is all about how you build your site, how often you update it and how relevant and timely the content on your site is. The techniques mentioned below will assist you in kicking off SEO efforts for your site.
