Google Instant: The Scoop & SEO, PPC, Search Behavior Impacts
09 Sep 2010 2 Comments
in Google, Pay-Per-Click (PPC), Search Engine Optimization (SEO), Search Marketing Strategies Tags: google instant, ppc, seo
They’ve done it again….Google has released yet another breakthrough as to how results are displayed on the SERP’s (Search Engine Results Pages). This time it comes in the form of instant, predictive search results. Meaning, as you type a search query the search results below will change automatically.
Some find this a major annoyance, others love it. There is also a lot of buzz about how this will affect SEO, PPC and search behavior in general. Either way, this is just more proof of how rapidly the art of SEM changes and how we constantly have to relearn our techniques and adjust.
PPC: Do’s & Do Not’s for Successful Campaigns
18 Aug 2010 Leave a Comment
in Pay-Per-Click (PPC), Search Marketing Strategies Tags: paid campaigns, pay-per-click, ppc, search engine marketing
Intermediate Level
“Our company has launched pay-per-click (PPC) campaigns on search engines in the past, but we spent so much money and got very little return.” Yep, we hear it all the time. Granted, there is almost always a significant cost involved to launch PPC campaigns, especially if you are new player in the paid ad arena, but with a little thought your campaigns can be a success and show a positive ROI. It’s all about how you structure, setup and monitor your PPC campaigns. The following tips should help you get off on the right foot (and trust us, you don’t want to start off on the wrong foot as it could mean lots of money down the drain)! 
