Link Building Tip Basics
19 Aug 2010 1 Comment
in Link Building, Search Engine Optimization (SEO), Search Marketing Strategies Tags: back links, inbound links, internal links, link exchange, link farms, one way links, PageRank, PR, reciprocal links
Beginner Level
Inbound links to your site can help increase Google Page Rank and are a VERY important cornerstone to your SEO strategy. Simply put, the more websites that link to ou the higher your organic rank can be. However, these links should always reflect quality, not quantity.
There are two primary types of inbound links:
Reciprocal Links: Reciprocal links are simply links you are exchanging with other websites. Think of it as a you scratch my back, I’ll scratch yours philosophy. Just be careful not to get carried away. Once you begin, you will be getting tons of link exchange solicitations. Carefully choose link partners who have a good website whose content and audience are relevant to your own.
One-Way Links: one-way links are just as they sound, one website which links to your site without you having to post a link in exchange. These are often considered more “valuable”. The trick to one-way links is creating insightful content on your site that other sites will want to link to. You can also achieve these by linking from blog posts, press releases and even placing links on social media sites and in online directories.
So now you know what inbound links are here are a few tips to define your strategy:
