PPC: Do’s & Do Not’s for Successful Campaigns
18 Aug 2010 Leave a Comment
in Pay-Per-Click (PPC), Search Marketing Strategies Tags: paid campaigns, pay-per-click, ppc, search engine marketing
Intermediate Level
“Our company has launched pay-per-click (PPC) campaigns on search engines in the past, but we spent so much money and got very little return.” Yep, we hear it all the time. Granted, there is almost always a significant cost involved to launch PPC campaigns, especially if you are new player in the paid ad arena, but with a little thought your campaigns can be a success and show a positive ROI. It’s all about how you structure, setup and monitor your PPC campaigns. The following tips should help you get off on the right foot (and trust us, you don’t want to start off on the wrong foot as it could mean lots of money down the drain)! 
Google’s Changing Search Results
18 Aug 2010 2 Comments
in Local Marketing, Search Engine Optimization (SEO), Search Marketing Strategies Tags: local search, page load time, seach results, search, search engine marketing, sem, seo, serps, social
Intermediate Level
Over the years you probably have noticed changes to Google’s Search Engine Results Pages. Also known as SERPs, these are the page that display your results each time you perform a search. We are now used to seeing images and videos embedded in our search results. News & blog posts usually show up fairly high on a SERP as well. All in all, there has been a lot more content included in results over time, instead of just the same basic listings. Well, Google is at it again. Some of their recent SERP changes can present issues for companies looking to rank high organically, while others present great opportunities. Here are a few to look out for.
