The Pit of Despair – Google’s Supplemental Index & What Blogging Can Do to Help!

So, you have hundreds of pages on your site that you know to be Search Engine Optimized. The pages are filled with engaging, keyword rich content, the URL structure is keyword friendly, and it is filled with internal links navigating the way to all the other pages of the site. So why are these pages falling off of Google’s Main Index and falling into Google’s “Pit of Despair” the Supplemental Index?

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Yahoo/Bing Search Alliance: Organic Optimization Tips

 On August 24, 2010 Yahoo organic results began being powered by Bing as part of the Yahoo/Bing Search Alliance in the US (other markets to follow, with complete transition by 2012).   If you receive traffic from Yahoo organic listings now, especially if the Yahoo traffic is higher than Bing organic traffic, this switch could impact your overall organic traffic values. 

Every engine has different algorithms, and thus different optimization techniques. Since listings will be displayed for approximately 30% of search queries after this change (according to comScore), it’s important to take a look at how well your site is optimized for Bing.  Here are a few tips:

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